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As the AVP, Brian is responsible and accountable for strategizing, planning, organizing, resourcing, training, and overseeing all 51³Ô¹ÏºÚÁÏ marketing functions in order to achieve the university’s objectives for growth and visibility while ensuring a marketing message and position consistent with the university’s strategic direction, and which enhances brand equity and awareness. The AVP accomplishes this by providing trusted, strategic leadership and marshaling the full University Marketing team to build Biola’s brand, offering world-class client service, providing research-based insights to inform decision-making, implementing successful advertising solutions, crafting direct marketing that drives action, and creating excellent content and design that is relevant and engaging.